This work package aims to identify the digital and sustainability skills required by European marketing professionals and assess their presence in current VET and higher education programs. The objectives of Work Package 2 include:
-Identifying afected stakeholders, including VET and higher education institutions, marketing/business teachers and students, marketing professionals, and European businesses.
-Performing a survey and focus groups with target groups to evaluate marketing sector needs, identify in-demand digital and sustainability skills, and assess their presence in current programs.
-Creating a framework based on the needs assessment to guide the development of new training material and ensure alignment with labour market needs.
After analyzing the surveys and Focus Group, it was possible to identify gaps and opportunities in the teaching of digital and sustainability skills and create the corresponding Framework.
This report will present detailed results of the activities carried out in the “WP2.3 – Analyzing needs assessment results and creating a skills framework”, providing a framework of the
gaps and opportunities in the teaching of digital and sustainability skills within the context of European Higher Education.
Skills Framework (PDF)