Digistainability – Pilot testing in Bulgaria: Students shaping the future of marketing education
As part of the Digistainability project, a group of Bachelor’s students from the College of Management, Trade and Marketing in Bulgaria took part in the pilot evaluation of three newly developed training modules.
The modules were introduced during their regular online classes in the “Management and Marketing” course block, under the guidance of Assoc. Prof. Ventsislav Sergeev Savov, PhD. Students then worked independently with the materials and shared valuable feedback.
Their reflections highlighted that the modules:
– sparked strong curiosity and engagement;
– encouraged deeper thinking and new insights;
– would benefit from more real-life cases, applied exercises, and hands-on activities.
Thanks to their contribution, the modules are now even better aligned with students’ real needs and the fast-changing demands of the marketing and business world.
A big thank you to all participants for actively helping shape a more practical, relevant, and future-oriented learning experience!
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