The Digistainability project has successfully completed one of its most important milestones—the Needs and Gap Analysis. This achievement marks a significant step forward in identifying the digital and sustainability skills essential for marketing professional
The results of the analysis, validated during an online meeting held on January 23rd, are now available in the project’s News section. The comprehensive work focused on several core areas: mapping key stakeholders in vocational education, higher education, and the marketing sector; conducting surveys and focus groups to assess current and future needs; developing a skills framework aligned with market demands; reviewing existing marketing and business curricula; and proposing updates t
This analysis lays the foundation for the next phase of the project, which will focus on developing new training materials designed to equip marketing professionals with the knowledge and skills needed to thrive in an increasingly digital and sustainable business environment
With this milestone achieved, the Digistainability project continues moving forward, supporting the transformation of marketing education across Europe. Readers can access the full update and results of the analysis in the News section.
