The Templar city of Tomar (Portugal) hosted the second Transnational Meeting of the Digistainability project on 1 and 2 October 2024. It was two days full of productive sessions and cultural experiences.
The partners were honoured with a cultural visit to the Templar Castle and the Convent of Christ, setting a historic and inspiring tone for the start of the work. The meeting sessions at the Polytechnic Institute of Tomar took place on the afternoon of the 1st and all day on the 2nd of October.
The event began with HETEL providing a concise update on the project’s progress, outlining completed activities and setting the stage for the meeting’s objectives. This was followed by IPT’s presentation of the focus group results and survey analyses, which highlighted key findings that will help the next phase of the WP2.
Attendees were then given a guided tour of the IPT campus, offering an engaging look at its facilities and resources. The visit was followed by an insightful presentation on IPT’s newly developed digital competences and sustainability framework. The session sparked a dynamic debate, with partners exchanging valuable feedback and perspectives. HETEL concluded the day with a summary of key takeaways and final remarks. The evening offered a more relaxed atmosphere, with the team gathering for a delicious dinner and a cultural experience, where they discovered the hidden talents of Helder Pestana and Aitor Ruiz, providing the perfect closure to a productive day.
The second day commenced with a comprehensive report by Nazaret, who presented an in-depth analysis of existing higher education curricula, university courses, and postgraduate programs in marketing. This set the foundation for a hands-on workshop dedicated to the preparation of WP2.5. The team will work to identify gaps in current curricula and explore necessary adaptations in line with the new competency framework.
The meeting fostered valuable discussions and strategic planning, reinforcing the partners’ commitment to advancing the project’s objectives. The key result of this meeting was the identification of the most important sustainability and digital competences for digital marketing courses. This was achieved by comparing the results of the surveys and focus groups.
From GreenCom they are:
1.1 Sustainable business insight
1.1 Strategic communication
1.2 Integrated Ethical Communication and Engagement
1.2 Sustainability Certification and Strategic Application
1.2 Diversity, Ethics, and Consumer Advocacy
1.3 Sustainable Marketing Integration
1.3 Circular Economy and Resource Stewardship
1.3 Sustainability Communication and Public Education
2.2 Critical Market Insight
2.2 Consumer Critical Engagement
3.1 Critical and Strategic Foresight
3.1 Consumer Insight and Adaptive Strategy
3.2 Integrated Sustainable Practices
3.3 Material and Consumption Innovation
4.2 Leadership and External Synergy
4.2 Sustainability Advocacy
4.3 Innovative Leadership
4.3 Personal Growth and Action
From DigiComp they are:
2.1 Interacting through digital technologies
3.1 Developing digital content
3.3 Copyright and licences
4.1 Protecting devices
4.2 Protecting personal data and privacy
4.3 Protecting health and well-being
4.4 Protecting the environment
The next transnational meeting will take place in a year’s time, in October 2025, in Italy. It will be attended by students and teachers who will take part in the pilot study planned in WP3.
