Recently, our Digistainability team came across the collective monograph Modern Trends in Digital Transformation of Marketing & Management (edited by Olena Chukurna and Viktor Zamlynskyi), and it gave us a useful lens to explain what we are building in the project.
In our new LinkedIn article, we connect key digital marketing trends—customer-oriented business models, blockchain beyond finance (authorship, identity and data governance), data-driven marketing balanced with privacy and ethics, and sustainability as a core design principle—to the competence-based approach we are developing.
The bottom line: digital transformation is not just about tools. It’s about the skills and mindsets that enable organisations to create value responsibly—while protecting people, data, and the planet.
Read the article and tell us what resonates most with your work: Which competence area do you find most urgent to strengthen—customer orientation, data governance, privacy & cybersecurity, or sustainability?